The Grateful Dead Business Model

The Grateful Dead. Their imagery and the passion of their fans has never diminished in the years since they first started performing. In these two books, some very brilliant and educated guys have studied the phenomenon of the Dead and in doing so have uncovered some extremely powerful business methods that can--in fact SHOULD-- be replicated by every business. The Deadheads are not mere loyal consumers, they are active partners in the band's success. Can you say the same about your customers?